Campbell is teaming up with six-time Grammy-award winner Toni Braxton - a heart disease survival herself - and designer Lisa Perry to support the American Heart Association's Go Red For Women movement. Perry created three exclusive Campbell's red dress designs, and America is invited to vote (I did) on its favorite by visiting GoRedWithCampbells.com from December 20, 2007 – January 30, 2008 .
For each vote cast, Campbell will donate US$1.00 to the American Heart Association (up to $100,000). The winning design will be unveiled by Braxton at the Woman's Day Red Dress Awards to kick off American Heart Month, this February.
“I grew up loving Campbell's soup and I have a strong connection to the 1960's iconic pop-art soup can image,” she said. “It is truly an honor to donate my time and talents to help Campbell raise awareness of heart disease.”