Ann Demeulemeester is a graduate of Antwerp's Royal Academy of Arts, that along side Dries Van Noten, Dirk Van Saene, Dirk Bikkenbergs, Walter Von Beirendonck and Marina Yee formed the Antwerp Six, an influential group of young Belgian fashion designers whose distinct vision established Antwerp as a notable location for avant-garde design in the mid 80's.
Her new shop in Seoul, Korea - after Antwerp, Tokyo and Hong Kong - was designed by local architectural firm Mass Studies and it's a vision of the incorporation of nature and design.
The building is comprised of one subterranean level and three floors above. The shop is located on the first floor, with a restaurant above and a Multi-Shop in the basement. Landscaping of dense bamboo form a wall along each of the remaining three sides that border neighboring sites. Inside the first floor shop, undulating dark brown exposed concrete forms an organically shaped ceiling. Round columns on the edges of the space continue the ceiling surface while providing the necessary structural support. The outside building material is primarily a geo-textile planted with a herbaceous perennial to form a living facade, while the other three sides that face bamboo borders are clad in steel sheets.