For Spring 2008, everyone's chasing the Chloé free-spirited look. Meanwhile, the brand itself is defining the way it wants to smell with a scent that debuts in March. The new Chloé fragrance celebrates the chic and irreverent spirit that's become the house's signature in the '00s. It also celebrates three iconic girls of the moment: the actresses Chloë Sevigny and Clémence Poésy and supermodel Anja Rubik, as captured by Dutch photography team of Inez van Lamsweerde & Vinoodh Matadin.
The fragrance, developed by Robertet perfumers Michel Almairac and Amandine Marie, combines powdery floral notes with peony and springtime freesia. All of which gives way to a rich and sensual side of the rose with notes derived from the deep interior of the flower. It deftly embodies the Chloé look, which always walks the line between the girlish and the seductively womanly. Look no further than the new ad campaign to see that dynamic in action.
Via V Magazine