Mark James and his take on this toy:
If 99% is shit then what's the 1%?
"It's up to you, one mans shit is another mans gold. 99% is an observation on modern life. It's not a dig at the toy scene or any other scene as some people may think, it's about society as a whole, the obsession with useless celebrities, politics, tabloids, fast food, reality shows, I could go on, but generally 99% is shit! It can be taken as a positive or a negative message, I prefer the positive, once you except 99% is shit, you can move on and enjoy life, lower your expectations."