Thursday, October 25, 2007

Bond No.9 - Andy Warhol's Silver Factory

Andy Warhol’s Silver Factory marks the start of Bond No. 9’s series of Warhol collectibles. Depicted on the bottle’s surface is a graphic image inspired by one of the pop artist’s most recognizable images—a boldly re-colored rendition of the Campbell’s Soup Can. But an Andy Warhol perfume? Well, Warhol once made mention of a company that was “interested in buying [his] aura.” Here it is, in liquid form. Warhol once remarked, “Another way to take up more space is with perfume. I really love wearing perfume.” What’s more, “for an iconic time, perfume is a way to see and be seen,” adds Bond No. 9’s president, Laurice Rahme.
Bond No. 9 is an edgy downtown perfumer, committed to art and design—not just the art of scent-making, but the visual components, too—including bottle and package design. It is all about New York neighborhood scents too. So the inspirations for the Warholian pop perfumes would be based on Andy Warhol’s favorite haunts. First among them? The Silver Factory—also known simply as the Factory. In operation from 1964–1968, Warhol’s original studio, hangout, and club central, located in a nondescript building on East 47th Street, acquired visual uniqueness with its aluminum-foil walls. These walls evoked silver-backed mirrors—emblems of the narcissism that suffused the times. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits—all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.

Arriving December 1 - US$230, for 3.4oz
Available at Bond No.9

No comments: