Cointreau, one of the world's leading purveyors of spirits, announced Dita Von Teese as its worldwide brand ambassador. As a performer who draws her inspiration from legendary Burlesque performers and film stars of the 1930s and 1940s, Dita Von Teese's personality, sensuality, provocative grace and unique style make her the ideal candidate to incarnate Cointreau's "BE COINTREAUVERSIAL" brand signature.
The partnership, initially signed for two years, is a natural fit for the French brand.
"Dita combines elegance and extreme refinement with a certain daring sensuality," says Justin Weston, Cointreau International Director. "Her vibrancy and sophisticated style mirror that of the Cointreau consumer, and we are delighted to have her bring to life the 'BE COINTREAUVERSIAL' brand message."
The ambassador program is a global initiative that will encompass several elements, including multiple launch events in London, New York and other global cities; a signature, Cointreau-branded performance with one-of-a-kind costume; and international public relations appearances. Cointreau and Dita Von Teese will reveal further details of the partnership at an exclusive, invitation-only event in New York City on November 7.
"I am thrilled to be working with Cointreau," says Dita Von Teese. "For me, Cointreau is a quintessentially French brand; a product which transcends fashions and trends. I love the contrast of its delicate taste and strong personality. It is only natural that we would come together around a cocktail glass," she says.