Great ad campaign for London-based footwear company Pointer. The design concept, layout and color choices are amazing - a hint of Dali, a dash of Krofft Brothers - and the result is surreal-dreamy! PlayArea, led by Mat & Hannah, is the design agency responsible for this cool ongoing thought-provoking campaign, featured in magazines like Dazed & Confused, Lowdown and Grafik. I must point out that the new Camper campaign strikes a remarkable resemblance to Pointer's two year-old adverts.
Hum, sometimes the "big boys" don't seem to go too far for "inspiration"... Kudos guys!