Tuesday, October 23, 2007

Martin Margiela's L'Incognito

Developing a new take on sunglasses is a little bit like reinventing the wheel. The formula is kind of a given—two lenses, a nosepiece, a frame. For next spring, however, Maison Martin Margiela teams up with Italian lens manufacturer Marcolin to do the unthinkable with a line of sunglasses made of solid pieces of reflective Polycarbonate. The lenses mimic the censored bar motif that the house has used in its catalogs and look-books for years. Which is fitting for a Spring collection that played on notions of undressing with nude bodystockings and jeans shredded to the point of no return. Available in black, brown, transparent, or mirrored silver.

The "L'Incognito" line of sunglasses is out in February 2008 at Maison Martin Margiela boutiques in NYC and L.A.
For more info go to Martin Margiela's website.

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