Saturday, September 01, 2007

100 Umbrellas - Tokyo

Collaborative group Mirey Hiroki is attempting to raise awareness of mass consumption with their installation using 100 vinyl umbrellas in a mall in Tokyo. In Japan, approximately 130 million umbrellas are imported every year, including 50 - 60 million vinyl ones (according to 2005 statistics). Most vinyl umbrellas are sold at every convenience store and considered to be "disposable". This, of course is leading to a serious environmental problem. Mirey Hiroki calls for end to this mentality for the sake of our future.

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