Collaborative group Mirey Hiroki is attempting to raise awareness of mass consumption with their installation using 100 vinyl umbrellas in a mall in Tokyo. In Japan, approximately 130 million umbrellas are imported every year, including 50 - 60 million vinyl ones (according to 2005 statistics). Most vinyl umbrellas are sold at every convenience store and considered to be "disposable". This, of course is leading to a serious environmental problem. Mirey Hiroki calls for end to this mentality for the sake of our future.
Via Tokyo Art Beat