My pal Marty Meriweather spent the weekend in San Francisco and sent me these two shots above. This is the A/X-Armani Exchange "live" window display at their Union Square location and seemed to be causing a little street commotion. The window is promoting their underwear line and they picked a few buff guys to showcase the undergarments.
Seems like A/X is trying to move into the Abercrombie & Fitch's territory, as A&F is well know as the trend-setter for near-naked live models inside their shops and window displays. As we all know, sex sells and A/X wants to move some undies off their shelves too!