Wednesday, September 12, 2007

Armani Exchange Windows in San Francisco

My pal Marty Meriweather spent the weekend in San Francisco and sent me these two shots above. This is the A/X-Armani Exchange "live" window display at their Union Square location and seemed to be causing a little street commotion. The window is promoting their underwear line and they picked a few buff guys to showcase the undergarments.

Seems like A/X is trying to move into the Abercrombie & Fitch's territory, as A&F is well know as the trend-setter for near-naked live models inside their shops and window displays. As we all know, sex sells and A/X wants to move some undies off their shelves too!

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